Thursday, 22 February 2018

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Keyword Research With SEMRUSH Keyword Magic Tool 2018
Keyword Magic: SEMrush has a unique approach to keyword research by compiling all the integral keyword research tools that you could ever ask in one place – the keyword Magic Tool. If you enter only one seed keyword, it is enough for you to build a whole keyword empire around it. The tool now supports 30 countries with over 2.5 billion keywords in total, and our keyword database is expanding at a very fast pace.

But as with any other advanced tool out there, users must be guided by Keyword Magic to make the most of its abilities. In this guide, we will address two common content creation scenarios that can not be successful without keyword research:
  1. Case 1: Find keywords for the structure of your article 
  2. Case 2: Getting Yourself ‘Featured’

Case 1: Find keywords for the structure of your article

Imagine Charles Dickens writing in a cozy pub and thinking about the key words he would have best for Google.

Writing in the digital marketing era is not just about inspiration; It is much more strategic and far less poetic. 
How to create content found by your target audience is critical and you can not do this without strategy and SEO.

I have had the idea to write an article about dog dog behavior for a long time. I came up with this when I watched my dog ​​who was consumed (can not think of a better word for this action) with hunting and eating his cock like a madman (or a crazy dog).

So I used this topic as an example query using the keyword magic tool to find out if anyone is looking at the same thing. I found that I am not the only dog ​​owner who is concerned with the very strange behavior of my dog:

The importance of title keywords

For your convenience, all keywords are grouped by keyword (see the menu on the left in the image below). In this article, we will be targeting high-volume “realistic” keywords that could potentially reach the top of the search results. Therefore, it is a good idea to sort all groups by volume:
  • The volume of keywords in your article title, headings, and paragraphs should descend accordingly. Keywords with the highest volume should be in your title, keywords with average volume should be in your headings, and those with the least volume could be used in your paragraphs.
  • When you get through your list, click the “+” button next to the keywords you’d like to send to Keyword Analyzer – a kind of keyword repository that allows you to study your keywords more thoroughly.
  • In the Keyword Analyzer, click Update Metrics to update your keyword data. Evaluate your selected keywords in terms of volume, keyword difficulty, click on potential and top competitors:

Then you can start narrowing down your list until you end up with two or three keyword options that will work best for you.

For example, from all the verbs that can be used to describe the sacred action of eating, chewing, hunting, biting, or licking a tail, I noticed that the keywords chase, chew, and bite to the best (Between 1 and 3K), it would also be included in the title of my article:
Chasing, Chewing, Biting: A brief guide to Dog Tail Behavior

Why do I think this is a good title?
A) It is short (under 70 characters and within 8-12 words).
B) It is workable – I promise to lead the reader to an answer.
C) It is optimized for search engines and for readers.

Use keywords in headings

The H1 tag displays your most important topic, and the other H tags designate sub-topics.

Your H1 should be as close to your title as possible, so we’ll leave the same or similar formulation.
The title of a page is what you see in SERPs, and an H1 is what you see as title on the page. Remember the rule of ‘one article = one H1’.
We know at least five things that make dogs with their tails: chasing, biting, chewing, licking, eating and eating. And this is our rough structure for our H2s.

For each of these keywords, we’ll create a separate tab in the Keyword Magic Tool:
You can play with filters:
  • Contains or includes certain words from your keyword.
    Set the exact number of words within your keyword phrase.
    Set the desired volume range.
  • Everyone knows long tail keywords are good for your site. The grouping function of the Keyword Magic tool helps you to find long tail combinations with the exact phrase that people are looking for:
  • You can create groups that are not relevant (eg cats) by clicking on the ‘Eye’ icon next to the group. When you go through the proposed keyword list, send out all the keywords that interest you to the keyword analyzer.

Once you have added keywords to the keyword analyzer, you can select the best 10-20 keywords in terms of volume, KD, click potential, and competitors. This is important information! Some keywords might have a fairly high volume but very “weak” competitors, in which case you should give them a go.

Keywords with the highest search volume should go into your H2 (and H3 if applicable), just make sure that it is not higher than the volume of the titles Keywords:

Use keywords in paragraphs

Once your heading structure looks nice and tidy, begin to think what keywords you want to use in your paragraphs, but always avoid filling your content with keywords. You want to educate your reader first and provide them with the information they need while using related keywords. Keyword filling makes the reader out and is a bad signal for the search engines.

To help you determine which keywords are best to use, check your collection of keywords in the Keyword Analyzer and focus on those with less volume than the ones you used for your headings and your title. FYI, you can still use the keywords you used in your titles in paragraphs, just make sure you change them or combine them in other words or phrases.

Some tips before you roll the ball.

As much as we try to write bots, when we write our content, it must be primarily human friendly.
Keep in mind that your content should be easy to skim. Most people scan the headings and articles to determine if an article will be valuable to them before reading, and some will only read parts of interest. This makes it easier for readers by using verbose headings, bullet points, lists, and short paragraphs that allow them to find their points of interest.
And finally, make your piece worth reading with valuable information; Do not create content to create content.
Your Meta description

There is another important area that needs keywords: the meta description. One of the first things people see when your article comes in the SERPs is a brief summary of your text for a page. If it is relevant to the query, people will want to read it.

Do not try to exaggerate it with keywords, but make sure it has keywords that interest your target audience.

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